![](https://gregmueller.com/wp-content/uploads/2021/02/MD-Graphic-GRAPHICS-Social-201113_1032-BRAIN-EMOTIONS-96-2.png)
Emotional vs. Logical
Emotional appeal can have a much greater impact on selling versus logical persuasion. The graphic shows a study of profit differences when applying strictly logical content (left hemisphere), strictly emotional content(right hemisphere) and a hybrid of both.