Emotions and Marketing
How do marketing and emotions mix? The use of visual communication and storytelling generates an emotional reaction that is targeted towards specific audiences. It requires focusing on the customers wants and needs versus pushing a brands products and service. This is using emotional triggers to drive purchasing behavior from clients.
Why get emotional
95% of purchasing decisions are subconscious. Experts estimate people see an upwards of 10,000 advertising messages per day. That means people fall back on what their gut tells them, making emotions a key component in marketing. To successfully utilize emotional marketing, you must determine you audience, get to know your audience, and determine how to market to them.
It is a worthy challenge
Audiences are wired to process both visual and written communication. How you display both is what is going to make your audience process and react to the information you are presenting. When utilizing emotions and marketing, sincerity is critical. This sort of transparency builds the trust needed to create a powerful connection with your audience. With honesty and smart marketing, lifelong business connects are possible.
The traditional “buy now” method of marketing is overused. Too many options exist leading to consumers being overwhelmed. This is another reason why Mueller Design’s simple and efficient approach is much more successful. You have a small window to reach your audience, so you have to say something that sticks with them. The goal is to show the client that you can work with them and have something impactful that you can present to the audience.
To have a strong and captivating message takes many smart moves. Having the right design agency to guide you is critical. We understand industry trends, audience insights, and communication strategy this will help you connect with your audience in meaningful and efficient ways. To utilize emotions and marketing, we make sure to utilize emotion and marketing by knowing the audience, knowing the story, and knowing the audience’s needs.