Identity by Color
Blue and red have become synonymous for each political party—and it started in 1976 when NBC introduced a first of its kind color-lighted map. As time progressed, news networks needed a way to discern states for each candidate when looking at the whole electoral map. But there were inconsistencies with the different networks in choosing a single color for each party. That finally stopped in 2000 when the need for conformity across all systems was essential. Since then, these two colors have been established as clear and consistent identities within each party.
Color can be one of the most influential elements to your brand. Think Coca-Cola, Home Depot, John Deere. These brands have essentially formed their identity around a single color.